Marketing your Private Practice with Kathy C
Marketing Your Private Practice with Kathy C is the go-to podcast for dietitians, therapists, and service providers who want more clients without spending hours a day on social media.
Hi, I’m Kathy Colaiacovo, a marketing strategist and business coach, and I believe marketing your private practice shouldn’t be so complicated ... or take hours a day.
I’m not a dietitian and I don’t play one on TV :-) So I don’t teach what worked for me. I teach marketing strategies that have helped hundreds of private practice owners grow 5-, 6-, and even 7-figure businesses using the Thrive Marketing Method, a system built around the 4 Pillars of Marketing: Foundations, Messaging, Content, and Systems.
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In each episode, you’ll get practical, step-by-step guidance to:
• Book more consults and clients
• Spend less time on marketing and get better results
• Clarify your message so it connects and converts
• Streamline your marketing with a consistent content plan
• Build a sustainable practice and have time for your life outside of work
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This isn’t recycled social media advice or course-selling strategies that only worked for someone else. This is real marketing - built for real private practice owners - and it works.
Stop spinning your wheels and start marketing in a way that finally gets results.
Hit play and learn what works to build a practice with more clients, more freedom, and more time for the people and things that matter to you. Then hit Follow so you don’t miss any of my weekly lessons to help you grow your private practice.
Episodes
160 episodes
5 Easy Steps for a Marketing Plan that Brings in More Clients - Ep 156
If the marketing plan for your private practice or dietitian business that people keep saying works for them, but you're still not getting clients, the issue might not be how much you're doing - it's what kind of plan and system you have for do...
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Episode 156
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31:27
What to Do When Summer Slows Down Your Private Practice - Ep 155
Are you seeing fewer client inquiries, missed appointments, or a quieter calendar this summer? Before you accept that it’s just the “summer slump,” and slow down yourself… this episode invites you to take a closer look at what’s really happenin...
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Episode 155
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23:03
How to Write Marketing Content To Attract More Private Practice Clients - Ep 154
Is your marketing content actually doing its job of bringing in clients to your private practice? Ideal clients you want to work with?In this episode, Kathy breaks down 3 essential elements that every piece of marketing cont...
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Episode 154
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34:51
Private Practice Review: What Nicole Should Do to Attract More Clients - Ep 153
Is your website actually pushing clients away?Nicole Holovach was wondering the same thing when she booked a free marketing review with me.Nicole is a dietitian in private practice who reached out for a second opinion on wh...
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Episode 153
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40:20
Messaging Makeovers: Real Life Examples That Attract Clients - Ep 152
Sometimes the best way to understand what’s not working in when marketing your private practice is to see how others have fixed it.In this episode of Marketing Your Private Practice, Kathy shares three real-life messagi...
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Episode 152
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26:59
4 Core Marketing Messages to Help You Book More Clients in your Private Practice - Ep 151
If you've ever found yourself rambling through an intro, freezing on a consult call, or second-guessing what to say to people about “What you do,” … you're not alone. Most service providers and private practice owners were never ...
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Episode 151
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27:53
How to Explain What You Do Without Over-Explaining and Get a Yes - Ep 150
Struggling to explain what you do … without rambling or watching eyes glaze over? Or worse! The dreaded questions back - "What is IT that you do????"If that happens to you, stop and listen to this episode! In this episode of ...
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Episode 150
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30:06
Website Mistakes That Quietly Stop Local Clients from Finding You - Ep 149
You can have a steady stream of clients, even from referrals, and still be invisible online - even from people who live in the same area. That’s the hidden trap many service providers fall into - and it’s exactly what we unpack in this special ...
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Episode 149
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36:17
Feel Too Busy to Grow Your Practice? Fix These Hidden Time Leaks First - Ep 148
One of the biggest lies private practice owners tell themselves is, "I’m too busy to do marketing."The hard truth?When we actually track where the time goes, most of us are losing one to two hours a day on things we do not ...
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Episode 148
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28:39
5 Reasons Your Marketing Isn’t Working (And How to Fix It) - Ep 147
Feeling drained by marketing that isn’t bringing in clients to your private practice? Marketing a private practice can feel exhausting, especially when it takes up hours of your week but isn’t filling your calendar. If you’ve tried ...
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Episode 147
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29:57
Stop the Random Marketing: 7 Steps to Get More Results - Ep 146
If you are doing Random Acts of Marketing... then hit play right now! Especially if you feel like you're constantly spinning your wheels trying to grow your practice. You're not alone, and you're definitely not stuck.&n...
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Episode 146
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30:03
Tired of Bad-Fit Clients? 8 Steps to Attract More Dream Clients - Ep 145
Attracting better-fit clients to your private practice doesn’t require more content or more consult calls. It starts with learning how to confidently say no when someone isn’t a good fit to work with you. In this episode, Kathy expa...
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Episode 145
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34:32
Want More Dream Clients? Start Saying No to the Wrong Ones - Ep 144
If you’ve ever felt like you’re not working with your "dream clients" and instead you have too many “drain clients” filling your calendar - this episode is a must-listen, especially for dietitians and therapists in private practice.<...
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Episode 144
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20:44
The Book Marketing Strategy That Took Janice Dada to the Top on Amazon - Ep 143
Marketing a book and marketing a private practice are very similar in many ways! In this episode, Kathy Colaiacovo sits down with her client, Janice Dada, a registered dietitian and author of Intuitive Eating for Diabe...
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Episode 143
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37:30
The Power of Big Sisters & Brothers: How Mentorship Sparks Lasting Change - Ep 142
In this special episode of Marketing Your Private Practice with Kathy C, we take a break from marketing strategies to spotlight an incredible cause - Big Brothers Big Sisters. As part of the worldwide Podcasthon
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Episode 142
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30:59
5 Systems Practice Owners Need to Save Time on Marketing (All free) - Ep 141
Are you spending too much time on marketing but not seeing results? The reason many private practice owners get overwhelmed with ALL the marketing is because they lack structure doing this work which leads to wasted time, frustration, and incon...
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Episode 141
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35:07
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Make Every Email Count: Get More Opens, Clicks and Clients - Ep 140
Struggling with low email open rates? Wondering if your newsletters are even worth the effort? If you’re putting time into newsletters but not seeing results, this episode is a must-listen.Kathy shares why email remains one of the most p...
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Episode 140
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32:16
Why Cary’s Website Wasn’t Converting: 3 Fixes Every Practice Needs - Ep 139
Your website should be working for you, not against you. If visitors aren’t booking consults, there’s a reason… and it’s usually messaging, SEO, or calls-to-action that aren’t doing their job. Things that are easy to fix!In this episode,...
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Episode 139
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40:03
Tired of Posting Content with No Results? Easy Steps to Fix It - Ep 138
Are you posting content regularly but still struggling to get clients? You’re not alone. Many private practice owners spend hours creating content for marketing, only to see little to no return. The problem? You're posting in the wrong places.<...
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Episode 138
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31:44
The Best Content Marketing Strategy to Get Clients Without Wasting Time - Ep 137
Does marketing your private practice or business feel like a never-ending task that drains your time and energy? If that’s you, be sure to listen to this episode of Marketing Your Private Practice and learn why more content doesn’t ...
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Episode 137
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26:58
What Makes an Effective Marketing Message: ONE that Gets More Clients? Ep 136
No matter how many social media posts, emails, or networking events you attend, if people don’t clearly understand who you help, how you help them, and why it matters, they won’t take action.In this episode, we’re talking about the 2nd P...
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Episode 136
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27:35
Marketing Success: Strong Foundations over Trending Reels - Ep 135
Ready for some private practice marketing tips? Too many practitioners and service providers overlook foundational marketing strategies, focusing instead on trendy tactics like social media reels.Broken or missing foundations are t...
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Episode 135
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36:03
5 Key Strategies for Success BEFORE Launching a Group Program - Ep 134
If you have been considering offering a course or group program to your services, and are looking at that as the best way to grow your practice, I want you to listen carefully to this episode first. Too many practice owners see grou...
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Episode 134
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31:32
Optimize Your Blog Articles in 10 Easy Steps: A LIVE Review - Ep 133
When you take the time to write an article - whether it’s for your blog or a newsletter, like any private practice owner, you want to get the most out of the time you spent creating that marketing content. In this episode, we do a L...
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Episode 133
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44:22
3 Steps to a Marketing Message that Attracts More Dream Clients - Ep 132
If you’ve struggled to get your message across or feel like your marketing efforts aren’t bringing new clients to your practice or business, this episode is for you!We explore 3 simple ways - yet essential strategies to help...
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Episode 132
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34:20
