Marketing your Private Practice with Kathy C
Marketing Your Private Practice with Kathy C is the go-to podcast for dietitians, therapists, and service providers who want more clients without spending hours a day on social media.
Hi, I’m Kathy Colaiacovo, a marketing strategist and business coach, and I believe marketing your private practice shouldn’t be so complicated ... or take hours a day.
I’m not a dietitian and I don’t play one on TV :-) So I don’t teach what worked for me. I teach marketing strategies that have helped hundreds of private practice owners grow 5-, 6-, and even 7-figure businesses using the Thrive Marketing Method, a system built around the 4 Pillars of Marketing: Foundations, Messaging, Content, and Systems.
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In each episode, you’ll get practical, step-by-step guidance to:
• Book more consults and clients
• Spend less time on marketing and get better results
• Clarify your message so it connects and converts
• Streamline your marketing with a consistent content plan
• Build a sustainable practice and have time for your life outside of work
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This isn’t recycled social media advice or course-selling strategies that only worked for someone else. This is real marketing - built for real private practice owners - and it works.
Stop spinning your wheels and start marketing in a way that finally gets results.
Hit play and learn what works to build a practice with more clients, more freedom, and more time for the people and things that matter to you. Then hit Follow so you don’t miss any of my weekly lessons to help you grow your private practice.
Episodes
184 episodes
How to Track the Consult Data that Helps Grow your Private Practice - Ep 180
Private practice owners who rely on what they think is happening instead of real data to guide their marketing are often spending time on activities that are not helping to grow their private practice. If you are not bringing in as ...
The FREE Tracking System Every Private Practice Needs to Grow - Ep 179
Private practice owners who rely on their EHR or booking software to track where clients come from are missing the marketing data that actually helps them grow, and is probably costing you clients.This episode explains why those systems ...
More Clients, Less Content: 3 Simple Private Practice Marketing Shifts- Ep 178
If your private practice marketing feels like a lot of work for very little return, you are not alone - and you are not doing it wrong. You are probably just doing too much of it in the wrong places.In this episode, you will find out why...
The ONE Marketing Message That Gets More Clients to Say Yes - Ep 177
Marketing for private practice owners works best when your message is clear - but most practice owners don't realize their message is the problem. If you're a dietitian, therapist, or coach who is showing up consistently but still not booking e...
7-Step Website Checkup to Book More Clients in Private Practice - Ep 176
If someone lands on your private practice website today and is ready to book a consult or even an appointment… can they do it in under 30 seconds without thinking?If the answer is no, or you’re not sure, then you’ll want to check out thi...
Are You Targeting the Wrong Ideal Client for Your Private Practice? Ep 175
Many private practice owners, whether you’re a dietitian, therapist, or service-based provider, feel like they’re doing everything right with their marketing but still struggle to get more clients and build a steady client load. You...
The Client Booking Path Most Private Practice Owners Miss - Ep 174
Do you Know How Clients Find Your Private Practice Before They Book a Discovery Call? Most people don’t realize that you have access to data that can help you focus your marketing to bring in more clients. You just need to kn...
Marketing Your Practice in 1 Hour a Week - Your MVP Marketing System Ep 173
Most private practice owners don’t struggle with marketing because they lack ideas. They struggle because their marketing becomes random. When client work gets busy, marketing gets pushed aside. When things slow down, it turns into ...
Marketing Your Practice in 1 Hour a Week: Format Your Blog to Get More Clients - Ep 172
Most private practice owners don’t struggle with marketing because they lack ideas. They struggle because their marketing falls apart when client work gets busy, then turns into random posting when things slow down. If you are a die...
Marketing Your Practice in 1 Hour a Week: Email Marketing Made Easy - Ep 171
Many dietitians and therapists skip newsletters because they feel time-consuming or hard to keep up with, which often leads to a quiet email list and fewer chances to stay connected with future clients.In this episode of Marketing Your P...
Marketing Your Practice In 1 Hour A Week: 15 Minutes to More Clients - Ep 170
Many private practice owners spend hours posting on social media and still feel frustrated when it does not lead to consults or clients. The missing piece is often the simplest one. In this episode, you’ll learn about the 15-minute ...
Marketing Your Practice in 1 Hour a Week: Format and Repurpose Content like a Pro - Ep 169
Many private practice owners think they are saving time by auto-posting the same caption on every platform, but this habit is one of the main reasons your content is not helping you get more clients. Dietitians, therapists, and othe...
Marketing Your Practice in 1 Hour a Week: Writing an Article Fast & Easy - Ep 168
If you are ready to save time and make your marketing more effective - maybe even do the marketing for your private practice in just ONE hour a week... then this episode is one to listen to and take notes!Especially if you're spending to...
The Secret to Building Online Courses that Last with Marci Evans - Ep 167
Ready for a candid conversation about the real work behind creating some of the most respected and top-ranked online trainings for clinicians and dietitians? If you’ve ever thought about creating a course or training, this episode will...
Marketing Your Practice in 1 Hour a Week: Create a Content Plan - Ep 166
If marketing your private practice feels like it eats up hours of your week, you are not alone. Many dietitians, therapists, and other service providers spend too much time creating posts and marketing content that never seem to bring in new cl...
Marketing Your Practice in 1 Hour a Week: How to Make it Happen - Ep 165
Does marketing your private practice feel like a part-time job on top of your full-time job? You spend hours creating posts and chasing likes, yet clients still are not booking. More marketing is not the answer. What you need is a simple plan t...
Referral Marketing for a Private Practice: 7 Steps to Get More Client
Most private practice owners spend hours posting on social media, only to see little to no return. What often gets overlooked is one of the most effective ways to book more clients – referral marketing.In this episode, Kathy breaks down ...
5 Email Marketing Strategies to Get Clients for Your Private Practice - Ep 163
Private practice owners often struggle with email marketing and newsletters that get ignored and fail to bring in new clients. If your emails aren’t generating the consults and bookings you expected, this episode will help you get m...
Your Newsletter Should Be Building Relationships, Not Breaking Them - Ep 162
If you’re sending newsletters for your dietitian business or private practice with a “click here to read more” link… stop. That one small habit might be breaking the connection with your email list and costing you consults and...
How to Write a Newsletter That Helps Grow Your Private Practice - Ep 161
If you’re a private practice or dietitian business owner, therapist, or coach trying to get clients, your newsletter is one of the best marketing tools you have. But writing it can feel like a chore …especially when you don’t know what to say o...
How to Simplify Your Services So More Clients Say Yes - Ep 160
When your services are too complicated, clients get confused, and confused people don’t book. In this episode of the Marketing Your Private Practice podcast, I help holistic therapist Maggie Hunt with steps to simplify her services ...
5 Hidden Barriers That Keep You From Consistent Marketing in Your Practice - Ep 159
If marketing your private practice is something that always gets pushed to the bottom of your list, this episode will help you figure out why.Kathy C is sharing the five hidden barriers that keep private practice and service-based busine...
How to Write Blog Posts for Your Private Practice That Actually Bring In Clients - Ep 158
Are your blog posts actually helping you get found online and attract new clients to your practice?In this episode of Marketing Your Private Practice, Kathy Colaiacovo shares the 10 essential elements every blog post needs to wo...
How to Turn Client Conversations Into Effective Marketing Content - Ep 157
Writing marketing content for your private practice or dietitian business doesn’t have to feel like a chore, especially when you realize your best ideas are already in your client sessions. In this episode, Kathy shows you how to us...
5 Easy Steps for a Marketing Plan that Brings in More Clients - Ep 156
If the marketing plan for your private practice or dietitian business that people keep saying works for them, but you're still not getting clients, the issue might not be how much you're doing - it's what kind of plan and system you have for do...
