Marketing your Private Practice with Kathy C
Marketing Your Private Practice with Kathy C is the go-to podcast for dietitians, therapists, and service providers who want more clients without spending hours a day on social media.
Hi, I’m Kathy Colaiacovo, a marketing strategist and business coach, and I believe marketing your private practice shouldn’t be so complicated ... or take hours a day.
I’m not a dietitian and I don’t play one on TV :-) So I don’t teach what worked for me. I teach marketing strategies that have helped hundreds of private practice owners grow 5-, 6-, and even 7-figure businesses using the Thrive Marketing Method, a system built around the 4 Pillars of Marketing: Foundations, Messaging, Content, and Systems.
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In each episode, you’ll get practical, step-by-step guidance to:
• Book more consults and clients
• Spend less time on marketing and get better results
• Clarify your message so it connects and converts
• Streamline your marketing with a consistent content plan
• Build a sustainable practice and have time for your life outside of work
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This isn’t recycled social media advice or course-selling strategies that only worked for someone else. This is real marketing - built for real private practice owners - and it works.
Stop spinning your wheels and start marketing in a way that finally gets results.
Hit play and learn what works to build a practice with more clients, more freedom, and more time for the people and things that matter to you. Then hit Follow so you don’t miss any of my weekly lessons to help you grow your private practice.
Marketing your Private Practice with Kathy C
The Client Booking Path Most Private Practice Owners Miss - Ep 174
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Do you Know How Clients Find Your Private Practice Before They Book a Discovery Call?
Most people don’t realize that you have access to data that can help you focus your marketing to bring in more clients. You just need to know where to look!
Most private practice owners think they know where their clients come from. Someone emails you, books directly in your calendar, or calls your phone, so it’s easy to assume that must be how they discovered your practice.
But when you take a closer look at your last few discovery calls, you often see a different story.
How someone reaches out to you in the first place is usually just the final step in a longer path that started somewhere else.
When you trace that path, you begin to see which parts of your marketing are actually helping people find your practice before they reach out. Or sometimes you see how it’s hurting things too.
Instead of guessing where to focus your marketing, you can start strengthening the places that are already bringing in discovery calls.
Listen in to learn:
- Why the way someone contacts you is not the same as how they found you, and how to use this to improve your marketing.
- The simple exercise that shows which marketing channels are actually bringing in discovery calls.
- How your website, directories, and Google profile influence people booking discovery calls
If you’re a dietitian, therapist, or service provider growing a private practice and want clearer marketing that leads to discovery calls, this episode will help you see your marketing from a new perspective.
Be sure to get the resources mentioned here: http://marketingyourprivatepractice.com/174
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~ Thanks for Listening!