Marketing your Private Practice with Kathy C
Marketing Your Private Practice with Kathy C is the go-to podcast for dietitians, therapists, and service providers who want more clients without spending hours a day on social media.
Hi, I’m Kathy Colaiacovo, a marketing strategist and business coach, and I believe marketing your private practice shouldn’t be so complicated ... or take hours a day.
I’m not a dietitian and I don’t play one on TV :-) So I don’t teach what worked for me. I teach marketing strategies that have helped hundreds of private practice owners grow 5-, 6-, and even 7-figure businesses using the Thrive Marketing Method, a system built around the 4 Pillars of Marketing: Foundations, Messaging, Content, and Systems.
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In each episode, you’ll get practical, step-by-step guidance to:
• Book more consults and clients
• Spend less time on marketing and get better results
• Clarify your message so it connects and converts
• Streamline your marketing with a consistent content plan
• Build a sustainable practice and have time for your life outside of work
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This isn’t recycled social media advice or course-selling strategies that only worked for someone else. This is real marketing - built for real private practice owners - and it works.
Stop spinning your wheels and start marketing in a way that finally gets results.
Hit play and learn what works to build a practice with more clients, more freedom, and more time for the people and things that matter to you. Then hit Follow so you don’t miss any of my weekly lessons to help you grow your private practice.
Marketing your Private Practice with Kathy C
Are You Targeting the Wrong Ideal Client for Your Private Practice? Ep 175
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Many private practice owners, whether you’re a dietitian, therapist, or service-based provider, feel like they’re doing everything right with their marketing but still struggle to get more clients and build a steady client load.
You may have a clear niche and know who your ideal client is, yet your practice still feels inconsistent or harder to grow than it should. Often, the issue is not your strategy, it’s that your marketing is speaking to the "wrong version" of your ideal client.
In this episode, we break down how to spot the difference between clients who stay and clients who don’t, and how that one shift can completely change how you grow your private practice.
Listen in to learn:
- Why your practice feels harder to grow than it should, even when you think you’ve identified your ideal client.
- How identifying the right version of your ideal client leads to more long-term clients and a more stable practice.
- Why your marketing is attracting clients who come and go, and what to shift to start bringing in the ones who stay.
If you want a more consistent client load and marketing that actually brings in clients who work with you longer and grow your practice, this episode will help you see what to change and where to focus next.
Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/175
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~ Thanks for Listening!