Marketing your Private Practice with Kathy C
Grow your practice or business using marketing strategies that bring in more consults and get you BOOKED with clients - WITHOUT relying on social media.
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This podcast is for Dietitians, Therapists, Clinicians and Service Providers who want to learn practical tips, tactics and marketing strategies to build and grow a Thriving Private Practice.
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If you're looking to simplify and streamline your marketing and start attracting more clients without spending hours a day making posts and videos for social media, hit the play button to start listening!
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Your host Kathy Colaiacovo, is a Marketing Strategist who has spent over 15 years working with hundreds of practice and service-based business owners and offers guidance that answers questions like:
*How do I get results from my marketing?
*What’s the best bang for my marketing bucks, and time?
*Can I grow my private practice without having to be on social media all the time?
*How do I get new clients from marketing?
*What type of marketing will help my practice get more clients and not waste my time?
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You'll find Kathy shares easy-to-understand lessons and ways to implement marketing that actually gets results, not wasted time.
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She's not a dietitian teaching marketing; she's an expert in marketing who has helped hundreds of private practice owners grow 5, 6 and even 7-figure businesses.
Marketing your Private Practice with Kathy C
Why Having Less Offers and Packages Will Increase Client Bookings - 114
If you have more than 3 offers for your services or packages that people can buy from you - that might be the reason you’re not booking as many clients or making as many sales as you think you should be - and the fact is you probably could be booking more by offering less.
This lesson might challenge previous learning about sales and marketing … but only because the “Less Offers Equals More Clients” strategy works magic when it comes to booking more clients and increasing sales.
When practice and business owners aren’t getting clients booking with them, they often try to fix this situation by adding more services and offers, thinking it will help them ensure they have “Something for Everyone!” But the opposite tends to happen. Too many is too much for most potential clients; instead of signing them, you are scaring them away.
This lesson will help you understand why you want to rethink that strategy of having something for everyone and what to do instead.
Remember, the goal isn't to overwhelm potential clients; it's to entice them to want to work with you. So, let's start making your services irresistible - simple, clear, and exactly what clients want by following Kathy’s 5-step checklist to help you simplify your offers.
You’ll also learn how this change can do the same for you when Kathy shares how one of her clients used this strategy with her offers, and it worked so well that her client just wanted to know, “How do I sign up and do more work with you?”
Tune in and get ready to start booking more clients by offering them fewer options. It really is magical!
The resources and links mentioned can be found on the shownotes page at: http://marketingyourprivatepractice.com/114
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