Marketing your Private Practice with Kathy C

3 Things to do BEFORE going to any Event or Conference - Ep 103

Kathy Colaiacovo Episode 103

Your actions BEFORE, AT and  AFTER an event or conference will make or break the ROI you experience.

 One of the first-ever conferences I attended as a business owner - and paying my own way - airfare, hotel, conference dues, meals… everything… has seen a Return on that Investment (ROI)  that continues to this day!  I’ve tracked over $775,000 in revenue to that event and it continues to grow every year. 

Events can help you grow as a person AND as a business too. And to be clear… ROI is not always about money either.  The people you meet and the skills you learn - can play a factor in your ROI from any event. They did with mine. 

One thing I have learned about events and conferences… is that you should never just SHOW UP at an event or conference - whether you are attending as a participant, speaker or even having a booth as a sponsor or exhibitor. 

There are specific things you can do to ensure you get as much ROI as possible. I teach my Academy members to do these as well because they help boost the ROI from your time, money and energy invested into events.  Some have had phenomenal results. Some didn’t even realize they were having results til we analyzed what happened. 

Be sure to hit play and listen in to learn the 3  key things you should do to ensure your time and money are well spent. These steps will help you get the most out of your time at events and conferences and bring real benefits to your business.


You will find all the resources mentioned on the shownotes page at: http://marketingyourprivatepractice.com/103  

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