Marketing your Private Practice with Kathy C
Grow your private practice or dietitian business with private practice marketing tips and strategies that bring in more consults and get you BOOKED with clients - WITHOUT relying on social media.
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This podcast is for Dietitians, Therapists, Clinicians and Service Providers who want to learn practical tips, tactics and marketing strategies to build and grow a Thriving Private Practice.
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If you're looking to simplify and streamline your marketing and start attracting more clients without spending hours a day making posts and videos for social media, hit the play button to start listening!
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Your host Kathy Colaiacovo, is a Marketing Strategist and Business Coach who has spent over 16 years working with hundreds of practitioners and service providers and offers guidance that answers questions like:
*How do I get my marketing to bring in new clients for my practice?
*What’s the best bang for my marketing bucks, and time?
*Can I grow my private practice without having to be on social media all the time?
*How do I grow my private practice?
*What type of marketing will help my practice get more clients and not waste my time?
*How can I get people to understand how my dietitian services will help them?
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You'll find Kathy shares easy-to-understand lessons and ways to implement marketing that actually gets results, not wasted time.
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She's not a dietitian teaching marketing; she's an expert in marketing who has helped hundreds of private practice owners grow 5, 6 and even 7-figure businesses.
Marketing your Private Practice with Kathy C
Marketing your Services to Two Ideal Clients: Review with Mackenzie Costron - Ep 92
What do you do when your services have two types of ideal clients?
Many practices and business owners struggle with effectively marketing the same offer to people who have different problems. Mackenzie Costron came to me for a free Marketing review with this very roadblock in her coaching business.
She wanted to know, “How do I focus my marketing to offer the workshops to both individuals and organizations?” Her confusion comes from how she creates a PDF or marketing content about the workshops to share with people or market to these two different client types.
To help Mackenzie get more results from marketing her two workshops to two different ideal clients, we focused on 3 main areas:
- Tailor the Marketing Messages to the client type and their specific problems.
- Simplify the Process to get started by booking a discovery call.
- Strategic Outreach & Networking to have multiple touchpoints online and offline.
Listen in to learn the specific advice I offered Mackenzie to help her clarify her messaging so that the marketing she is doing; on her website, through marketing assets she creates and even networking online or in person is reaching the right people to build interest in the workshops and get people signing up.
The strategies shared with her are very applicable to any business that offers some variation in the services it offers, especially when your offer helps different types of clients.
You can access the resources mentioned on the show notes page at http://marketingyourprivatepractice.com/92
Connect with Mackenzie online via her website - https://www.costronco.com/
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~ Thanks for Listening!